A current TV ad for Chevy Cruze shows a young man and woman kissing on a sidewalk at the end of a date. He enters his car and pulls away.

Not having anything better to do but drive a vehicle through traffic, he looks at his rear-view mirror to punch a button, then is asked by an automated voice, “Good evening, what would you like to do?”

“Facebook news feed,” he answers, vaguely observing the road ahead.

The voice replies, “First post. Jennifer French. Best first date ever.”

A voice-over then plugs the car’s real-time Facebook status feature, capped by the slogan “When the good news just can’t wait.”

Oh — it can’t? Is that the message we should send America about indulging in the distracted driving that kills over 5,000 persons yearly and injures — often seriously — half a million? Or can Internet access wait until arriving safely at a destination? (more…)

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In California, it’s against the law to hold a cell phone while driving. Hands-free devices are allowed, but sacrificing a hand from the wheel — and a large chunk of one’s attention from the road  — is forbidden.

Yet Maria Schwarzenegger was photographed yakking by phone as she drove in California last fall, despite a law her husband helped pass. And on Monday, Disney Hannah Montana star Miley Cyrus was stopped by police in North Hollywood as she chatted by phone while driving to a salon for a massage.

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Death. Taxes. Curbs on drivers texting.

Add the last to life’s inevitabilities, because the times they are a-changing. Thirty states now ban texting while driving, and more technology is arising to take that foolish distracted driving habit out of drivers’ hands.

The latest, reported by USA Today, is software designed to stop texting, emailing or web-browsing via wireless devices while a car is in motion. It’s being developed by an Irving, TX company called . and a Georgia company called Manage Mobility.

Their technology is being offered to government agencies and corporations, which are trying to  squelch the texting tide that’s causing thousands of traffic accident fatalities and injuries and billions of dollars in losses.

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Like a car on freshly-inflated tires, the national momentum to outlaw texting while driving keeps on rolling. Today the U.S. Department of Transportation placed an immediate ban on interstate commercial bus and diesel truck drivers fidgeting with texting gadgets when they should be paying full attention to the road.

After all, they’re getting paid to drive, aren’t they? And, oh yes: If they stop texting, they just might save lives.

In fact, they definitely will, since distracted drivers who text or talk by cell phones kill thousands of Americans each year. So far 20 states have put the brakes on such absurd behavior, with many more states mulling a texting-while-driving ban. And now the DOT has made it illegal — coast to coast — for diesel truck and bus drivers, too.

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Jim S. Adler & Associates has campaigned for years against the cell phone accident dangers of talking or texting while driving. Now many state governments are seeing the light. Nineteen states already ban texting while driving, while 23 more are assessing such legislation. In fact, 34 states are considering proposed bills either to ban or widen bans on the causes of distracted driving.

Why? Because distracted driving kills. It’s that simple. The U.S. Department of Transportation reports that 515,000 persons were injured and 5,870 persons died in traffic accidents in 2008 due to distracted drivers. That’s 16 per cent of all U.S. traffic deaths — enough to help spark creation of FocusDriven, a national non-profit group dedicated to fighting distracted driving.

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Shamelessly picking profits over safety, Google and Intel Corporation are pushing computer screens for car dashboards. That’s right: Drivers near you soon will careen into you thanks to such infotainment “progress.”

The computer and Internet industry’s brazen irresponsibility is especially galling given the thousands of Americans who already are killed and maimed by distracted drivers fixated on phones and texts. Add flashy computer screens to the mix and you’ll get far more traffic tragedies.

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With 19 states and the District of Columbia now making it illegal to text while driving, you wonder when Texas will wise up. So far, only municipalities have passed such laws, the biggest being Austin. And the only state law on the books protects only school children by making it illegal to text or use a cell phone while driving through a school zone.

But does this law truly protect kids? Not exactly. That’s because individual school districts still must pay for signs to be posted in school zones to warn drivers that such behavior is illegal. And if they don’t, the law doesn’t apply.

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How often do you avoid car wrecks almost caused by drivers on cell phones? Or perhaps you’ve been injured already by such distracted drivers. In either case, the phone industry doesn’t care. Wireless service providers made $148 billion last year, and the thousands of Americans killed and hurt by distracted drivers using their product are treated as collateral damage.

Indeed, a recent study by the New York Times shows that cell providers have known for decades about the obvious risks of distracted drivers, but were reluctant to do anything about it other than giving token warnings about their product — while paying heavily in ads to pitch them to drivers.

In experimental stages as early as the 1940s, through costly status-symbol models of the 1980s, through the cell phone explosion of the 1990s, cell phones were pointedly marketed as portable, use-them-anywhere “car phones” — and that hasn’t changed. The cell industry has been determined to reap huge profits by turning drivers into callers, even if that meant many people would die or be injured in cell phone car accidents.

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The world is dangerous enough beyond our control, yet many of us also need protection from ourselves. That includes the millions of Americans who blithely chat on cell phones, send and receive texts and otherwise disengage from their primary — and life-protecting — task of driving a car.

With thousands dead and hundreds of thousands injured as a result of cell phone accidents, a national summit on distracted driving addressed the issue this week. Now a new gadget also responds to the car carnage. It’s called CellControl.

Introduced at the distracted driving summit in Washington, D.C., CellControl is a tiny device that can be attached to a car’s on board computer, a part of almost all vehicles built since 1996. After downloading CellControl’s software to a cell phone, the phone will cease functioning whenever the vehicle is in motion, though it will function when the vehicle is stopped.

That’s right: No texting. No emails. No calling. No receiving calls. In short, no potentially fatal driving distractions.

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The “hang up and drive” movement is gaining momentum. With distracted drivers killing and injuring thousands, the feds are holding a summit on the issue this month, and Illinois has joined the ranks of states which ban texting while driving.

Now a new study shows that every other state could fall in line — provided its legislators listen to the voters who elected them, and not cell phone lobbyists.

In a national survey held last month by Nationwide Insurance, 80 per cent of adult Americans favored a legal ban on texting while driving. Even more encouraging is that two-thirds of respondents favor laws restricting cell phone calls while driving, with 57 per cent even including hands-free phones in such proposals.

A Nationwide official called this a “groundswell of momentum on banning texting” while driving. So far, 17 states and the District of Columbia have such laws.

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