Time magazine reports that a cultural shift toward bemused tolerance of moms’ drinking so they can cope with busy days is circling the drain along with discarded martinis. Indeed, as advanced by books and commercials, the thought of a happily drinking mom has become less liberating than sobering — especially since a big-news tragedy this summer.

That tragedy, of course, was the horrific drunk driving accident near Hawthorne, N.Y. which claimed eight lives, including that of Diane Schuler, a mother who’d reportedly had 10 drinks before hitting the highway with five kids in her car. Her wrong-way collision killed four of them and herself, along with three men in another car.

Time says this sensational story has had a wrenching effect on women whose routines and responsibilities include ferrying kids from place to place. Drinking isn’t as funny or fun now that Schuler’s catastrophe has served as a wakeup call, especially for women who relate to her life.

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