How dangerous are Yamaha Rhino ATVs and other ATVs? How dangerous do you want them to be?

Indeed, danger and risk seem to be selling points for these highly accident-prone vehicles, whose wildly erratic and thrill-driven operation winds up killing and maiming thousands of Americans each year. In large part that’s because Yamaha Rhino and other ATVs fail to live up to their fun-loving promise, and instead wreak havoc due to manufacturing design errors which make them inherently unsafe.

Even so, mastering such risks is part of the hype that drives  Yamaha Rhino and other ATV sales, if you check out ads and promotional clips used to sell them. These show the strange vehicles – which look like reckless little brothers of Apollo’s Lunar Rovers – bouncing and churning down bumpy roads, across creeks and up steep, muddy hills. The more difficult and dangerous the terrain, the better, seems to be the message. Yet the promise made to buyers is exhilaration – not extinction.

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