Dallas Morning News reporter Sarah Mervosh named Jim Adler’s atop an 18-wheeler commercial one of the five most memorable attorney ads in Dallas-Fort Worth.
With more than 86,000 lawyers practicing in Texas, Mervosh said attorneys sometimes have to work hard to stand out from the competition. She described Adler as having the classic attorney commercial.
Mervosh, along with fellow reporter Tristan Hallman, recently interviewed the Texas Hammer on the weekly podcast Texas CrimeCast to talk more about his memorable commercials.
In the interview, Adler detailed what it takes to produce his commercials and how he came up with his catchphrase “It’s hammer time.”